The video vloger is making waves on the World Wide Web. And why shouldn’t she? There are few things more effective in terms of internet marketing than vlogs (videos). You’ve probably heard all of the hype regarding how these videos drive traffic, how they’re easy to make and where to find vlogs that are absolutely perfect for your online niche. But if you don’t know what vlog is and why it’s such a big deal, then you could be missing out on one of the most powerful marketing tools around.
The vlog is an abbreviated form of video web log. It stands for “virtual blog” and as its name suggests, a vlog will typically be hosted on a site like YouTube or other web based video sharing site. These videos are intended to be shared with the viewing public via the internet. They can offer tips and tricks, discuss current events, promote a product or service, and can generally be anything else that you could possibly hope to have discussed on the internet.
But what makes a video vlog so useful in terms of internet marketing? Think about it like this: what do you generally view when you go online to look for information or to obtain information? Chances are that you’ll see advertisements for both products and services, as well as links to related sites, blogs and articles. Why is this so? The reason is simple – advertisers want their commercials to be viewed by as many people as possible!
This is where vlogs come in. A video vlog is basically a video that you can view and that you can share with others. Many vloggers will also allow you to add comments, which helps visitors feel more comfortable with the vlog and helps the internet marketer in many ways as well. It’s definitely a win-win situation for everyone.
Now, how can vlogs be helpful to internet marketing? First, a vlog is essentially a time-lapse video blog. What this means is that you get to express your thoughts and your opinions to your viewers without the interference of a “corporate spokesperson” or a product or service representative. You get to show other people what it is that you’re all about – your personality, your passions, and your goals for the business at hand. It also gives you an opportunity to reach out to other website owners and ask them if they might use your video as a supplement to their own vlogs or vice versa.
So how can you best take advantage of a vlog for internet marketing purposes? One way is to post your vlogs on various video sharing and networking sites. For example, YouTube has lots of video sharing capabilities built-in, as do a number of social bookmarking sites. Simply find a video sharing site that features your niche, create a video, upload it to their site, and then ask people to share it. As you get more traffic to your vlog, the more success you’ll experience online. If you’re looking for a quick and easy way to make a quick profit online, you should definitely consider posting a video vlog and seeing what happens.